The rise of cooking content has almost been front and center on platforms such as Netflix and Hulu, along with cable television, as popular cooking competition shows have created a boom for the cooking streaming niche.
Want to understand just how popular cooking shows and cooking streams can be, and how it’s popularity can really have an impact outside of content?
According to Marketing Charts, 57% of those who watch cooking shows say that they have purchased food as a direct result of something that they have seen on a cooking show or stream. Furthermore, more than one-third of them (36%) say that they have purchased small kitchen gadgets, while 24% have purchased cookbooks and 6% have purchased large appliances as a direct result of something that they’ve seen on a cooking show.
That is real market impact, and while shows are a big chunk of those numbers there is a rise in live cooking streams as well.
In fact, a Guiness World Record was set back on March 20th, 2021 when Twitch streamer GeorgeNotFound, who is based in the United Kingdom, clocked 319,846 viewers for a live cooking stream, the most viewers ever, at that time.
The recipe for great cooking content includes streaming!
Disko wants to get it cooking with their live cooking streams and other food content offerings.