YouTube has officially renewed a deal with music festival Coachella that will see the platform continue to live-stream the annual marquee music event through 2026, with Coachella 2023 already boasting an impressive lineup.
Coachella 2023 has already booked popular artists including Bad Bunny, Blackpink, and Frank Ocean, will mark the 11th installment of the popular event, and bring YouTube to the center of the music content creators community during the event.
YouTube global head of music Lyor Cohen described the Coachella deal as an “absolute honor” in an official statement released by the company.
